We often observe a disconnect between hospitality and tourism education and the industry. Presently, the tourism sector finds itself at a critical juncture, grappling with severe labor shortages and the evolving expectations of younger generations. Bridging this divide is imperative to effectively tackle these challenges ahead.
Through a network of international and regional forums, AMFORHT facilitates crucial knowledge exchange, ensuring that tourism education remains relevant, informed, and adaptable in a dynamic industry.

Many wonder why governments seek AMFORHT assistance.
Tourism industry is a powerful economic driver, but its unchecked growth can strain resources and damage the very environments that attract visitors.
Sustainable tourism strategies is a path forward, balancing economic benefits with environmental and social responsibility.
For governments seeking to navigate this path, partnering with this NGO can be a game-changer.

The hospitality and tourism industry relies extensively on a dynamic ecosystem, where partnerships play a crucial role in both boosting business and fostering the growth of future professionals in the field.

Poverty and social exclusion present complex challenges for many individuals worldwide, limiting access to basic needs like education, healthcare, and employment.
Hospitality and tourism education and training offer a pathway out of poverty, empowering individuals and communities for a more inclusive future.

AMFORHT aims to take a lead role in promoting diversity and inclusion in the hospitality and tourism sector.
Diverse teams bring a variety of viewpoints and ideas, sparking innovation and creativity - key elements for staying ahead in the competitive industry.

AMFORHT's primary objective is to support the hospitality and tourism sector by providing education and training opportunities.
By doing so, AMFORHT enables industry professionals to enhance their skills and knowledge, ultimately leading to the industry's growth and development.

On 20th March, AMFORHT commemorated the International Happiness Day, emphasizing the global significance of happiness in people's lives.
The hospitality and tourism sector plays a vital role in enhancing happiness by providing unforgettable experiences for travelers and fostering cultural exchange and mutual understanding.

AMFORHT firmly believes in the power of sustainable tourism as a catalyst for peace, following in the footsteps of UN Tourism (formerly UNWTO), with whom we are affiliated.
The beauty of sustainable tourism lies in its ability to bridge cultural divides and foster mutual understanding, respect, and appreciation among diverse cultures.

AMFORHT showcases on a daily basis the positive impact that hospitality and tourism education and training have on a country's GDP.

Sustainable tourism, when effectively managed, is seen by AMFORHT as the key solution for many countries to enhance their GDP and the well-being of their population.
Nevertheless, tourism has both positive and negative impacts on local communities worldwide.

We attended LEAP in Riyadh, "the world's most attended tech event", having the opportunity to meet experts to discuss Artificial Intelligence (AI) in the field of training and education.

AMFORHT collaborates with Latin American governments to tackle the various obstacles they face to foster economic growth through a successful tourism sector.

AMFORHT's mission in global hospitality and tourism training and education has been recognized by CIO TODAY: "AMFORHT can effectively support countries to develop sustainable tourism strategies".

The role of tourism experts is crucial in ensuring that visitors feel welcomed and secure upon reaching their destination.
From immigration officers to chauffeurs, car rental agents, hotel receptionists to coffeeshop baristas, everyone must be trained to provide professional and friendly service to visitors.
Unfortunately, this is not always the case.