education for a sustainable tourism
When governments or local authorities seek the assistance of AMFORHT in formulating a sustainable tourism strategy, it shows their recognition of the significance of hospitality and tourism education.
A thriving tourism industry hinges on creating an atmosphere of warm hospitality:
Throughout visitors’ entire journey, be they tourists or busy business individuals, they should feel safe and welcomed.
From the moment they arrive at the airport to their hotel, and even when interacting with chauffeurs, taxi drivers, and all other individuals encountered during their vacations or business trips, visitors should be assured of a genuine welcome.
The local population should be delighted and proud to have them visiting their city, region, and country.
Attaining such a high level of professionalism in the tourism sector is only possible through education, starting from the early years of kindergarten and continuing all the way to university.
For those aspiring to become tourism professionals, it is crucial to establish hospitality and tourism schools that offer comprehensive curricula catering to various job roles and responsibilities at all levels.
AMFORHT, a UN Tourism* affiliate, collaborates closely with governments and local authorities to meticulously develop such a framework, involving representatives from relevant industries as much as necessary.
* formerly known as UNWTO