On 20th March, AMFORHT commemorated the International Happiness Day, emphasizing the global significance of happiness in people's lives.
The hospitality and tourism sector plays a vital role in enhancing happiness by providing unforgettable experiences for travelers and fostering cultural exchange and mutual understanding.

Our industry is centered around the core value of ensuring people's happiness.
Our primary objective is to establish an atmosphere where guests can unwind, have a good time, and ultimately, experience joy.
This perfectly aligns with the spirit of International Happiness Day, which advocates for the acknowledgment and promotion of happiness as a fundamental human right.

Given that the hospitality and tourism industry directly impacts a country's economy by contributing to its GDP and generating job opportunities, the resulting economic growth can lead to an increase in citizens' happiness, as financial stability is often correlated with happiness.

Conversely, International Happiness Day can also have a positive impact on the hospitality and tourism sector. Happy and content individuals are more inclined to travel and explore new destinations.
Therefore, the celebration of happiness can potentially boost tourism activities.

Moreover, the hospitality and tourism industry can capitalize on International Happiness Day for promotional purposes.
Hotels, restaurants, and tourist sites can host special events or provide discounts to attract more clientele. This not only enhances their business but also adds to the happiness of their patrons! 😉

In essence, International Happiness Day and the hospitality and tourism industry are interconnected, mutually benefiting each other.
While the industry plays a crucial role in promoting happiness, International Happiness Day, in return, can bolster the sector.
It is a symbiotic relationship that ultimately contributes to a happier world.

One thing remains evident:
Both are dedicated to making the world a happier place.
Isn't it AMFORHT ultimate mission too?